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PRODUCT DESIGN, MARKETING SUPPORT

Marvel Planner

Following the success of Marvel's Avengers: Endgame, we released a limited-edition Marvel-themed planner designed for teens and young adults. Inspired by the Avengers' suit from the film, the planner was created to resemble a sleek piece of tech that fans could instantly recognize and connect with.

Brand:

MARVEL, NATIONAL BOOK STORE, INC.

Role :

PRODUCT DESIGNER, MARKETING SUPPORT

Target Market:

Young Adults, Marvel Fans

Keywords:

Dynamic, Heroism, Modern, innovative

DELIVERABLES:

The Challenge

The challenge is to design a planner without making it look like for kids. To make it look professional and easily identified with.

The Solution

The planner's key features include a customized magnetic flap, debossed details, a foiled logo, a free A3 poster, an expandable back pocket, and waterproof stickers, blending functionality with collectible value for Marvel enthusiasts. After a month of release, the planner already achieved a 98% sell-through and were sold out by the month of December.

Managed and executed the end-to-end creative process, from concept design to production monitoring, distribution, and marketing support rollout.

01. Concept Design

- Developed product concepts and packaging, presented to internal stakeholders, Disney Philippines, and Marvel for approval.

- Prepared all necessary die lines and production file, ensuring all files are production ready.

02. Pre-Production Sampling

- Finalized materials to be used and specifications of each design elements.

- Double checked the quality of product to ensure it meets standards.

- Secured approvals from internal stakeholders, Disney Philippines, and Marvel, to proceed to mass production.

03. Production Monitoring

- Closely worked with manufacturers to monitor production progress and ensure quality of production.

- Constantly update Disney Philippines and Marvel about production progress and product quality.

03. Marketing Support and Visual Merchandising Guide

- Conducted product shoots to use as assets for marketing collaterals.

- Designed digital marketing content for social media posting.

- Created visual guides for branch manager on how to display the products in their store.

Marketing Content Design

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Designed by Denice Magbanua