Pop Quiz Korea - Visual Identity

Graphic Design, Events and Marketing Design, Illustration

Pop Quiz
Korea

Pop Quiz Korea is an annual trivia game hosted by the Korean Cultural Center in the Philippines to promote and celebrate Korean culture. The event attracts participants who share a passion for K-culture, from music and drama to history and traditions.

Institution:

Korean Cultural Center in the Philippines

Role :

Graphic Designer

Target Market:

Korean Culture Enthusiasts

Keywords:

Fun, Playful, all things korea

DELIVERABLES:

The Challenge

The challenge is to redesign the initial poster of Pop Quiz Korea. Unlike the initial poster, the brief is to make it modern, embodying the fun and dynamic nature of the event.

The Solution

Among the graphic designers who pitched their concepts, my proposal was selected for the final poster, event and marketing collaterals.

I illustrated key elements that symbolize Korea and combined them with a colorful, playful aesthetic to capture the gamified spirit of the event. The result was a cohesive visual identity that reflected both the cultural richness of Korea and the lively, engaging nature of the competition.